Digital Marketing Apprenticeship

Overview

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Objectives

Apprentices should be able to demonstrate knowledge and understanding of Digital Marketing Principles, strategies and techniques. Key areas are:

  1. Understands and can apply basic marketing principles
  2. Understands the role of customer relationship marketing
  3. Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
  4. Understands and can apply the customer lifecycle
  5. Understands the main components of Digital and Social Media Strategies

Typical Job Roles

Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

What You Will Learn

Social media and digital marketing are essential to every business today. This Level 3 Digital Marketinbg Apprenticeship trains candidates to be a social media or digital marketing assistant with the knowledge and skills to create and manage website content and use social media like Twitter, Facebook and LinkedIn to support company marketing.

Knowledge

Digital Marketing Level 3 Apprenticeship
Knowledge Module 1: Principles of Coding
Knowledge Module 2: Marketing Principles
Knowledge Module 3: Digital Marketing Business Principle
CIW – Internet Business Associate

Ready to get started?

Click on the button below to register for this apprenticeship online...

REGISTER FOR THIS APPRENTICESHIP

Digital Marketer Apprenticeship

Employers are likely to be looking for a proven passion for digital and social media.

Apprenticeship Duration:

12-15 Months

Minimum Apprentice Wage:

£3.50

Qualifications:

Completion of this apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.